Verified addresses, never guessed
Guessed addresses bounce, bounces wreck your sender reputation, and then even your real mail stops arriving. Every address on the list is verified before a single send.
Home/Cold email campaigns
Cold email
Outreach that reads
like a person wrote it
Most cold email fails for two boring reasons: the list was guessed and the domain was not set up to be trusted. Fix those two and the copy has a chance. We do all three.
Verified lists onlySPF, DKIM and DMARC set upWarmed sending domainsReplies go to you
What you get
Included as standard
A separate sending domain
We send from a domain that is not your main one, so if anything goes wrong your primary email keeps working. This is the step most people skip and later regret.
Authentication set up properly
SPF, DKIM and DMARC configured and verified. Without these the mail goes to spam no matter how good it reads.
Warm up before volume
New domains start slow and build. Sending a thousand emails on day one is how you get blacklisted in week one.
Written to get a reply
Short, specific to the recipient's business, one question at the end. No paragraph about our mission and no fake familiarity.
You own the replies
Responses come to your inbox. We can draft answers, but a real person decides what goes out.
The process
How it works
01
Define the target
Industry, company size, geography, role. A tight list of two hundred beats a loose list of five thousand.
02
Build and warm
Domain, authentication, warm up, verified list. This part takes a couple of weeks and cannot be rushed.
03
Send and iterate
Small batches daily, measured by replies rather than opens, rewritten based on what gets answered.
In practice
Why campaigns die, in order:
Bad listGuessed addresses bounce and the domain gets flagged.
No authenticationStraight to spam regardless of what it says.
Too fastVolume on a cold domain looks exactly like spam.
Generic copyNothing in it proves you looked at their business.
Questions
Cold email campaigns, answered
Is cold email legal?
Yes in the United States under CAN SPAM, provided you identify yourself, do not mislead in the subject line, include a physical address and honour opt outs immediately. We build all of that in.
Will this hurt my main email?
Not if it is done properly. We send from a separate domain specifically so your primary email is never at risk.
How many replies should I expect?
It depends entirely on the list and the offer. We report on replies and booked calls, not on open rates, because open tracking is unreliable now.
Can you write it in Spanish?
Yes. Campaigns can run in English, Spanish or both.
Ready to see what this looks like for your business?
Tell us what you need and we will come to the call with something specific rather than a slide deck.
Free 15 minute call. No pressure, no obligation. Se habla español.